How closely would you listen to them?
How fast would you respond to them?
Would they be satisfied?
Happy?
Thrilled?
How special would they feel?
Would they recommend you?
Photo credit: Sarah Austin by Mark Stanton
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Just two words: Jerry Maguire.
This relates to Seth's post on scale http://sethgodin.typepad.com/seths_blog/2009/03/the-right-size.html and his later post on abandoning the idea of "more customers" http://sethgodin.typepad.com/seths_blog/2009/03/share-of-wallet-share-of-wall-share-of-voice.html.
Less may just be way more. If you do it right.
Posted by: Tommer | 03/31/2009 at 12:29 PM