I vs. us

For generations marketers have used polling to figure out why people buy.

There's a problem with this. Polls often assume we make our decisions alone.

But we don't make our decisions alone. We make them together. We live our lives in a glass polling booth, where almost every buying decision is influenced by the decisions of those around us.

And we like it that way. We like being part of something bigger than ourselves.

When you're trying to figure out how to sell me something. Don't just think about me, think about us.

Comments

[Joseph Sherman]

I agree, we often make decisions together. What I buy alone may not be what I buy when I am in one group or another.

[Frodo]

Great blog guys. Lots of useful, thought-provoking stuff. Thanks.

PS - it´s incredible how much you all write like Seth!

[Kevin Miller]

I'm working on a new brand right now...great perspective for me to integrate into my brainstorming. Thanks Jon.