« Accomplished or acquainted? | Main | The Age of the Generalist »

05/11/2009

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8342033a553ef01156f8a51ef970c

Listed below are links to weblogs that reference What to do if you don't want to compete on price:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Great post.

Lots of companies don't compete on price...
Apple, Chick-Fil-A, Rainbow flip flops. the list goes on.

Another alternative to competing on price: you can arrest your customers!

http://iamshane.com/2009/05/09/of-atms-iphones-and-911/

It is amazing the hidden cost of customer acquisitions. I worked for a credit card company at one point and they figured it cost them (at that time) $350 dollars to acquire each customer. I imagine with the saturation in the market it's much higher right now.

Indeed . . . and appreciate your advocating that businesses offer products, services and solutions that customers value enough to pay for. Equally as important is that you highlighted Customer Lifetime Value, something very few (especially young businesses) consider and thus miss opportunities for growth. Thanks for the post.

L.L. Bean in Maine has the same policy, and my life-time loyalty in return. Amazing.

The comments to this entry are closed.

Don't miss a thing! Free updates by email and RSS

  • Enter your email address:

    Delivered by FeedBurner

About SAMBA