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Great post.

Lots of companies don't compete on price...
Apple, Chick-Fil-A, Rainbow flip flops. the list goes on.

Another alternative to competing on price: you can arrest your customers!


It is amazing the hidden cost of customer acquisitions. I worked for a credit card company at one point and they figured it cost them (at that time) $350 dollars to acquire each customer. I imagine with the saturation in the market it's much higher right now.

Indeed . . . and appreciate your advocating that businesses offer products, services and solutions that customers value enough to pay for. Equally as important is that you highlighted Customer Lifetime Value, something very few (especially young businesses) consider and thus miss opportunities for growth. Thanks for the post.

L.L. Bean in Maine has the same policy, and my life-time loyalty in return. Amazing.

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