When we think about luck, we often bring up images of winning the lottery, being diagnosed with a rare cancer, being born in one of the few wealthy nations in the world, or getting sideswiped by a drunk driver without insurance. These are frequently used examples of good luck and bad luck. We have little to no control over these random events.
These examples are freaks of nature, random outliers with little rhyme or reason. They aren't really useful examples of luck.
When we think more reflectively about luck, we usually come up with concrete occurances in our lives having to do with people and relationships. That special someone you met at school who is now your spouse. The stranger you bumped into at a networking event who connected you with your dream job. The rockstar employee you hired who didn't send in a resume but was referred to you by your buddy. You definitely didn't plan these relationships. You were so lucky to have randomly connected with these people!
So let's change our understanding of luck just a little. I'm going to assert that luck is the posture and actions you take that make other people want you to win and succeed. Now we have a definition of luck that is dependent on people and relationships, not freaky random events of nature you had no control over.
Did people want Steve Jobs at Apple to win when he tried to bring beauty and simplicity to computers in an age of bloated and buggy Microsoft and IBM computers? What about Blake Mycoskie at TOMS Shoes who designed a socially responsible business by donating a new pair of shoes to a needy child for every pair he sold in stores? What happened when you rendered amazing service to the angry customer?
The thing is, when people want you to win, they talk about you. They give you the benefit of the doubt. They become evangelists and advocates. By definition, if people talk about you because they want you to win, you are remarkable, like Seth Godin's purple cow. What are you doing to make others want you to win? What are you doing to be lucky?