Today I unsubscribed from over 50 e-mail subscriptions that have been cluttering my inbox for months (years maybe). My Iphone is 2 ounces lighter.
None of them will be missed. All of these companies had a real opportunity...and each one of them blew it. They've had a powerfully direct and instant access of communication to me for years. And how have they leveraged this intimate channel? With irritatingly constant reminders of trivial discounts, promotions, and other "important" updates.
I'm taking a stand and I hope you will too. I've allowed these emails to continue to intrude my inbox for this long because of the simple hassle of clicking through to unsubscribe. But we vote with our actions. And in the eyes of the average mass marketer not opting-out is interpreted as an emphatic vote of "YES".
So I encourage you to go through your inbox and unsubcribe from e-mail subscriptions that aren't useful to you, that don't add value, that you won't miss when they're gone (I think you'll be shocked at how many that amounts to). Send a message to all marketers that your trust and attention is too valuable to be treated so casually.
And even if you're not interested in taking a stand, the reduced stress, frustration, and digital overwhelm of a less cluttered inbox is more than enough reason to do it.
I really mean it. In fact, many of you are subscribed to this blog, and I hope you find it valuable. If you don't, I encourage you to unsubscribe too. This is a privilege...and we don't take it lightly.