for god's sake, where's the love?
What about the intangibles? What's the soul of your business? What are undeniable values that you believe in? What's the spirit that's nonverbally communicated by everything you do? Do you stand for something?
Many business people have been avoiding "touchy feely" like the plague for the longest time, but it's turning out this is becoming the greatest competitive advantage.
Now, more than ever, people don't buy what you do...they buy why you do it.
"People don't buy what you do...they buy why you do it." And they buy who you are. That's why integrity and character count.
Posted by: Ned | 10/21/2010 at 05:45 PM
That video of Simon's rearranged my head when I first saw it.
Every single day I talk to people who wish they could do business *and* be human, but they just know it's not possible.
What breaks my heart is the number who, even hearing that I'm doing it all day every day, still don't believe it can be done. They've been so brainwashed and beaten down that they don't wanna believe. In the obscure but immortal words of John Cleese in Clockwise, "It's not the despair; i can stand the despair; it's the HOPE!"
Posted by: Joel D Canfield | 10/21/2010 at 09:47 PM
Is the 'why you do it' link broken?
Posted by: markee | 10/22/2010 at 01:38 AM
the link was broken. thanks Markee for letting me know. It should be fixed now!
Posted by: Al Pittampalli | 10/22/2010 at 01:38 PM
Good post. Very impressive. Thanks for sharing. I agree with you..
Posted by: tablet on sale | 07/20/2011 at 01:16 AM