Want to make something remarkable? Take an existing business or product and change the context or venue. Put it somewhere unexpected.
For example, the San Francisco Opera simulcasted a production of Aida at AT&T Park for a wonderful night of "opera at the park." Where else can you enjoy opera with some hotdogs, garlic fries, and ice cold beer?
Or take Bright Horizons' business of building and running child care facilities at corporate campuses. What working parent wouldn't crave day care to be a few minute's walk away from the cubicle? The company has a lot of improvements to make but its got an out-of-context winning concept.
Warping the context breaks expectations and boredom. Customers notice something different, something very out of place but could yet make sense. This is probably one of the easiest ways to introduce disruptive business models into moribund industries.