Sometimes, good enough is good enough. This is usually when everyone is exhausted. So price becomes the primary consideration. Give me something good enough at the lowest cost possible. Like in the middle of a recession.
The tricky thing though? Marketers are even worse prognosticators about where the economy is going than economists or financial analysts. We can't call the bottom. When things turn, people start to look for remarkable. You don't want to be the person holding inventory that is just good enough when that happens.
The safest choice is to never be just good enough.