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Good enough for one person might be good enough, yet for another person it might not be. Some people paid thousands of dollars to see the Superbowl live, and some watched it on television free. For tangible goods, there is a discount market for fading fashions, such as outlet markets. Electronic stores (even online versions) always seem to have the newest, new and old for sale at a sliding price.

I agree with you that "The safest choice is to never be just good enough." The challenging part is that being the top player is becomingly increasingly difficult (and rewarding).

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